Simple safety advice

Its been suggested by the Ambulance Service that as we all carry mobile phones nowadays, that like SOS we should put Our Next of Kin details under the contact name ICE - In Case of Emergency. An accident can happen to anyone, no one knows when they could be incapacitated, thus rescuers i.e. Police/Paramedics can look in your phone's contact details for the ICE contact and know who to contact.